Top
Wyeast Order Deadline
Beer Books
  • Hops and Glory: One Man's Search for the Beer That Built the British Empire
    Hops and Glory: One Man's Search for the Beer That Built the British Empire
    by Pete Brown
Email Updates

Enter your email address:

Search RealBeer.co.nz
NEW ZEALAND - BEER MAP
Social Links
NZ Beer Tweeters
NZ Beer Links
NZ Beer Writers
RSS Feeds
« Beer Haiku Friday and A Beer Tasting | Main | The oldest pub in the nation and the beer of the people »
Thursday
Aug132009

Monteith’s eyes cider market

DateThursday, August 13, 2009 at 4:43PM

Brewer Monteith's is turning its hand from hops to fermented apples as it looks to tap into New Zealand's growing $4.5 million cider market.

The DB Breweries-owned West Coast brewery expects to have its 100 per cent pure New Zealand sourced Crushed Apple Cider on tap and in bottles in bars nationwide from September.

Kiwis are keen on natural products that have a great taste - not products made from concentrates.

"Specifically, people are looking for a premium cider and we have been developing a 100 per cent New Zealand apple sourced cider to meet this growing consumer demand," said Mr Browne.

Monteith's 4.5 per cent alcohol by volume (ABV) offering will also be available from supermarkets and liquor stores with a recommended retail price of $14.99 per four pack.

Full Story

Forum Comments

Author[RealBeer.co.nz] | CommentPost a Comment |

Reader Comments

There are no comments for this journal entry. To create a new comment, use the form below.

PostPost a New Comment

Enter your information below to add a new comment.

My response is on my own website »
Author Email (optional):
Author URL (optional):
Post:
 
Some HTML allowed: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <code> <em> <i> <strike> <strong>

Notify me of follow-up comments via email.